Territory canvas

The boat, the oars and the glocal waters

A sheet to read the territory the way Workforce Brasil reads it: where it starts, who rows, in which areas, with which waters for and against, and where everyone wants to arrive.

Fill it in online, save it to continue later, download it as a PDF to print or get it in your email. To start, see the 10 filled-in examples.

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Drawing of the boat: rowers, oars, starting point, point of convergence and glocal waters

Canvas name (the theme or the question) Territory (city, region or neighborhood)

Starting point Where the territory is today: what already exists, what is missing, where it starts from. Opportunities Favorable waters: what comes from outside and what belongs to the place and can drive the territory forward. Risks Waters against: what can delay, divert or sink the boat. Oars The areas that will row, one per line. Rowers Who rows: the institutions and the people of the territory. Purpose The boat: what everyone wants for the territory, above each institution. Point of convergence Where the boat arrives: commitments, who takes on each one and by when. What comes next The next steps and the next stop.

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Saving creates an address of your own to come back and continue. The email carries the canvas and the PDF, with a copy to the Workforce Brasil team.

Examples

Ten filled-in canvases

Each example shows one way to think about the fields. They are illustrative, for inspiration: they do not record real commitments of any institution.

Rio de Janeiro, RJ

Industrialized construction and housing

More decent housing, built more productively, by people from the territory itself.

See the whole canvas

Starting point
A large housing deficit, construction that is still very artisanal and a shortage of workers prepared for industrialized construction and BIM.

Opportunities
New housing policy instruments, investment in infrastructure and component factories looking for cities to set up in.

Risks
Training people for technologies that never reach the building site; programs that end when the administration changes.

Oars
Housing
Digital Engineering (BIM)
Infraestrutura
Empreendedorismo

Rowers
Builders, the construction industry association, technical schools, universities, Sebrae, city hall, a public bank and residents' associations.

Purpose
More decent housing, built more productively, by people from the territory itself.

Point of convergence
A common curriculum for industrialized construction, classes at technical schools and public works used as training sites.

What comes next
A working meeting with builders and schools within 30 days; take the result to the next Workforce Brasil stop.

Use as a starting point
Santos, SP

Port, logistics and automation

A port that modernizes without leaving its people behind.

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Starting point
A port in fast automation, traditional jobs shrinking and new jobs in data and maintenance without trained people.

Opportunities
Terminal expansion, the logistics back area and port technology companies that want local suppliers.

Risks
Unemployment of port workers without reskilling; training disconnected from the real machines.

Oars
Logistics
Automation
Occupational safety
Sustainability

Rowers
The port authority, terminal operators, unions, technical schools, the university and city hall.

Purpose
A port that modernizes without leaving its people behind.

Point of convergence
A map of the jobs that are changing, reskilling tracks by job and an automation lab inside the port.

What comes next
A survey of jobs with the operators; a first pilot reskilling class.

Use as a starting point
Manaus, AM

Industry and the forest bioeconomy

Create work and income with the standing forest, linking the factory to community knowledge.

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Starting point
A strong industrial hub that depends on incentives; a bioeconomy with great potential and few people prepared to turn it into business.

Opportunities
Global interest in products of the standing forest, research centers in the region and factories looking to diversify.

Risks
Biopiracy, a value chain that does not pay communities and training that does not reach the interior.

Oars
Manufacturing
Bioeconomy
Research and innovation
Empreendedorismo

Rowers
Industries of the hub, research institutes, universities, traditional communities, Sebrae and the state government.

Purpose
Create work and income with the standing forest, linking the factory to community knowledge.

Point of convergence
Training tracks in bioproducts, benefit-sharing agreements and incubation of community businesses.

What comes next
Choose two forest value chains to start with and bring together those already working in them.

Use as a starting point
Recife, PE

Technology and digital services

That the city's digital ecosystem also belongs to its schools and neighborhoods.

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Starting point
A recognized technology ecosystem that still trains fewer people than companies hire and concentrates opportunities in a few neighborhoods.

Opportunities
Outside companies hiring remotely, demand for software development, data and Artificial Intelligence (AI).

Risks
Losing talent to other cities; young people from the outskirts left out of the ecosystem.

Oars
Education
Technology and AI
Empreendedorismo

Rowers
Companies of the technology park, universities, public schools, digital inclusion NGOs and city hall.

Purpose
That the city's digital ecosystem also belongs to its schools and neighborhoods.

Point of convergence
A training program with companies as the classroom, inclusion targets and scholarships for public school students.

What comes next
Secure the commitment of the first companies and open the first class.

Use as a starting point
Porto Alegre, RS

Reconstruction and climate resilience

A city that rebuilds better and prepares its people for the next extreme events.

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Starting point
A city that learned from the 2024 floods that infrastructure and preparing people go together.

Opportunities
Reconstruction funds, new design standards and interest in resilient drainage, energy and housing solutions.

Risks
Rebuilding the same way; works without qualified workers; forgetting the issue when the water goes down.

Oars
Infraestrutura
Climate and sustainability
Digital construction (BIM)
Civil defense

Rowers
City hall, the state government, universities, technical schools, builders, civil defense and community leaders.

Purpose
A city that rebuilds better and prepares its people for the next extreme events.

Point of convergence
Training in resilient design for technicians and engineers, community brigades and the use of digital models in public works.

What comes next
An inventory of reconstruction works that can serve as training sites.

Use as a starting point
Belo Horizonte, MG

Mining and productive transition

Safer mining and an economy that does not depend on it alone.

See the whole canvas

Starting point
A region tied to mining, with a large supplier chain and the need to diversify and decarbonize.

Opportunities
Minerals for the energy transition, safer mining technologies and exportable engineering services.

Risks
New tragedies for lack of a safety culture; dependence on a single sector.

Oars
Mining
Safety
Engineering and data
Manufacturing

Rowers
Mining companies, suppliers, universities, technical schools, the industry federation, unions and the state government.

Purpose
Safer mining and an economy that does not depend on it alone.

Point of convergence
Ongoing training in safety and monitoring, and a diversification program for suppliers.

What comes next
Map the suppliers that can serve other sectors.

Use as a starting point
Salvador, BA

Creative economy and tourism

That the city's culture supports those who make it, all year round.

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Starting point
A strong and recognized culture that generates a lot of value and little stable income for those who produce it.

Opportunities
Cultural tourism, festivals all year round, audiovisual production and digital platforms that take local production to the world.

Risks
Informal and seasonal work; income that stays outside the territory.

Oars
Creative economy
Tourism
Media and entertainment
Empreendedorismo

Rowers
Cultural producers, carnival groups and collectives, hotels, art schools, universities, Sebrae and the culture and tourism departments.

Purpose
That the city's culture supports those who make it, all year round.

Point of convergence
Training in creative business management, audiovisual production and an integrated calendar of events.

What comes next
Bring cultural groups and the tourism sector together at a working table.

Use as a starting point
Curitiba, PR

Advanced manufacturing and mobility

A modern industry with prepared technicians and small businesses alongside.

See the whole canvas

Starting point
A manufacturing and mobility hub, with industry that is automating and looking for technicians in maintenance, data and robotics.

Opportunities
Vehicle electrification, factories modernizing their lines and a tradition of urban planning.

Risks
Technicians trained on outdated equipment; small industries left out of modernization.

Oars
Manufacturing
Mobility
Automation and robotics
Making and design

Rowers
Industries, the industry federation, technical schools, universities, startups and city hall.

Purpose
A modern industry with prepared technicians and small businesses alongside.

Point of convergence
Shared automation labs, training of technicians with the factories and support for small industries.

What comes next
Define the first shared lab and the companies that join.

Use as a starting point
Fortaleza, CE

Renewable energy and green hydrogen

That clean energy creates good jobs for those who live in the territory.

See the whole canvas

Starting point
A territory with abundant wind and sun and green hydrogen projects at the Pecém Complex, still without trained people at the scale needed.

Opportunities
Foreign investment in clean energy, an export port and demand for installation and maintenance technicians.

Risks
Skilled jobs taken by people from outside; impacts on communities near the wind and solar parks.

Oars
Energy
Logistics
Sustainability
Education

Rowers
Energy companies, the port complex, technical schools, universities, the state government and communities.

Purpose
That clean energy creates good jobs for those who live in the territory.

Point of convergence
Technical tracks in renewable energy with the companies and local hiring targets.

What comes next
Survey the jobs the projects will need in the coming years.

Use as a starting point
Florianópolis, SC

Longevity and the silver economy

That living longer also means being able to work, learn and start a business.

See the whole canvas

Starting point
An aging population, with many people over 60 wanting to keep working or start businesses.

Opportunities
Services for people 60+, long-stay tourism and accumulated professional experience.

Risks
Age bias in hiring; digital exclusion.

Oars
Longevity
Empreendedorismo
Health
Education

Rowers
Sebrae, universities, councils for older people, companies, health services and city hall.

Purpose
That living longer also means being able to work, learn and start a business.

Point of convergence
A 60+ reskilling and entrepreneurship program and a commitment from companies to hire with no age limit.

What comes next
Open the first class and bring together the interested companies.

Use as a starting point